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2021 Facebook創辦人祖克柏的信 - Facebook正式改名為Meta


歡迎分享與轉貼,但請保留譯者姓名Haishuo Lee。感謝您!

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FOUNDER'S LETTER, 2021

2021年創辦人的信


We are at the beginning of the next chapter for the internet, and it's the next chapter for our company too.

我們正處於網路下一個篇章的起點,而這也是我們公司的下一個篇章。


In recent decades, technology has given people the power to connect and express ourselves more naturally. When I started Facebook, we mostly typed text on websites. When we got phones with cameras, the internet became more visual and mobile. As connections got faster, video became a richer way to share experiences. We've gone from desktop to web to mobile; from text to photos to video. But this isn't the end of the line.

近數十年來,科技給了人們更自然表達自己與連結的力量。當我創建臉書時,我們大多都是在網站上輸入文字。當我們擁有帶有相機的手機時,網路的延燒速度更快,也更有行動力。而當網速更快,影片成了分享經驗更為豐富的方式。我們從走過了桌機、網路、到手機路,與文字、相片到影片的路,但這可都不是終局。


The next platform will be even more immersive -- an embodied internet where you're in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build.

接下來的平台會更有沈浸力 - 是實體體現的網路,你不是觀察者,而是體驗者,也就是「元宇宙」,這將會影響所有我們創造的產品。


The defining quality of the metaverse will be a feeling of presence -- like you are right there with another person or in another place. Feeling truly present with another person is the ultimate dream of social technology. That is why we are focused on building this.

元宇宙的關鍵特性會是存在感,就像是你就跟另一個人在另一個地方共處一般。真實地感覺到跟另一個人共處是社交科技的終極夢想,這也就是為什麼我們聚焦建構此面向的原因。


In the metaverse, you'll be able to do almost anything you can imagine -- get together with friends and family, work, learn, play, shop, create -- as well as completely new experiences that don't really fit how we think about computers or phones today. We made a film that explores how you might use the metaverse one day.

在元宇宙中,您將會可以做任何想像得到的事情 - 跟朋友與家人共聚、工作、學習、玩樂、購物、創作,以及許多跟我們現下對電腦與手機想像截然不同的經驗。我們做了一個影片來試想有一天您可能會運用元宇宙的方式。


In this future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parents' living room to catch up. This will open up more opportunity no matter where you live. You'll be able to spend more time on what matters to you, cut down time in traffic, and reduce your carbon footprint.

在這樣的未來中,您可以瞬間以全息影像的方式傳送到辦公室,無需通勤,亦可跟朋友參與音樂會,或在爸媽的客廳中聊聊近況。不管你住在哪邊,這都會開展許多機會。你將會可以把你的時間花在更重要的事情上,減少交通時間,並降低您的碳足跡。

Think about how many physical things you have today that could just be holograms in the future. Your TV, your perfect work setup with multiple monitors, your board games and more -- instead of physical things assembled in factories, they'll be holograms designed by creators around the world.

請思考您現在有多少的實體物品在未來可以只用全息影像的方式存在。你的電視,你的多螢幕完美工作場域,你的桌遊...等等。這些物品再也不需要在工廠中組裝,而是可以由世界各地的創造者設計成為全息影像。


You'll move across these experiences on different devices -- augmented reality glasses to stay present in the physical world, virtual reality to be fully immersed, and phones and computers to jump in from existing platforms. This isn't about spending more time on screens; it's about making the time we already spend better.

您將可以在不同的裝置上同享這些體驗 - 配戴擴增實境的眼鏡駐足於現實的世界中,全然沈浸在虛擬現實內,或透過手機與電腦從已存的平台中共同參與。這可不是單純的花更多時間看螢幕,而是讓我們花去的每分每秒更有價值。



OUR ROLE AND RESPONSIBILITY

我們的角色與責任


The metaverse will not be created by one company. It will be built by creators and developers making new experiences and digital items that are interoperable and unlock a massively larger creative economy than the one constrained by today's platforms and their policies.

元宇宙將不會是單一公司的產品,而會由創造者與開發者共創,提供嶄新的經驗與可以彼此操作的數位物件,解鎖一個無比巨大的創意經濟體,而不是現今的平台與相對應的規範政策限制的狀況。


Our role in this journey is to accelerate the development of the fundamental technologies, social platforms and creative tools to bring the metaverse to life, and to weave these technologies through our social media apps. We believe the metaverse can enable better social experiences than anything that exists today, and we will dedicate our energy to helping achieve its potential.

我們在這趟旅程中的角色,是要加速發展基礎科技、社交平台、與創意工具,並把這些科技透過我們的社群媒體Apps編織在一起,以讓元宇宙誕生。我們相信元宇宙可以比今天所有已存的事物帶來更好的社交體驗,我們並會奉獻心力來讓元宇宙發揮潛能。


As I wrote in our original founder's letter: "we don't build services to make money; we make money to build better services."

正如我在原始創辦人的信件中所述:「我們並非打造服務來賺取利潤。我們賺取利潤來打造更好的服務。」

This approach has served us well. We've built our business to support very large and long term investments to build better services, and that's what we plan to do here.

這樣的方式很適合我們。我們架構了我們的企業來支持巨大、長期的投資,以建構更好的服務,這也是我們現在的計畫。

The last five years have been humbling for me and our company in many ways. One of the main lessons I've learned is that building products people love isn't enough.

過去的五年在許多方面讓我與我們的公司不得不更謙遜。其中我所學到的一個主要原因就是打造人們喜歡的產品是不夠的。


I've gained more appreciation that the internet's story isn't straightforward. Every chapter brings new voices and new ideas, but also new challenges, risks, and disruption of established interests. We'll need to work together, from the beginning, to bring the best possible version of this future to life.

我對於網路的故事並非平鋪直敘的概念有更深的理解。每個篇章都帶來了新的意見與想法,伴隨著新的挑戰、風險、與對於既得利益的阻撓。我們需要攜手並進,從頭開始,創造未來最好可能的樣子。


Privacy and safety need to be built into the metaverse from day one. So do open standards and interoperability. This will require not just novel technical work -- like supporting crypto and NFT projects in the community -- but also new forms of governance. Most of all, we need to help build ecosystems so that more people have a stake in the future and can benefit not just as consumers but as creators.

隱私與安全需要從元宇宙的第一天起就開始建構,開放式標準與互用性也是。這需要的不是單純像是在社群中支持虛擬貨幣與NFT專案的新科技技術,而更是新的管理樣態。更重要的,我們需要建造讓更多人在每個人在未來都有一份的生態圈,並可以不僅作為消費者,更作為創造者從中獲益。


This period has also been humbling because as big of a company as we are, we've also learned what it's like to build on other platforms. Living under their rules has profoundly shaped my views on the tech industry. I've come to believe that the lack of choice for consumers and high fees for developers are stifling innovation and holding back the internet economy.

這也是個令人謙恭的時代,因為即便我們的公司這麼大,我們也學到了在其他平台上架構服務是什麼樣子。在他人的規範下活存深遠地影響了我對於科技產業的觀點。我開始相信消費者的有限選擇與開發者的高昂花費正讓創新更加牛步,並阻撓了網路經濟。


We've tried to take a different approach. We want our services to be accessible to as many people as possible, which means working to make them cost less, not more. Our mobile apps are free. Our ads model is designed to provide businesses the lowest prices. Our commerce tools are available at cost or with modest fees. As a result, billions of people love our services and hundreds of millions of businesses rely on our tools.

我們嘗試了不同的方法。我們想要服務能夠為更多人所用,也就表示我們要努力讓服務更便宜,而非更昂貴。我們的行動應用是低廉的,我們的廣告模式設計是為了提供業主最便宜的價格。我們的商業工具可用低廉的價位取得。因此,幾十億的用戶熱愛我們的服務,而百千萬計的商家仰賴我們的工具。


That's the approach we want to bring to helping to build the metaverse. We plan to sell our devices at cost or subsidized to make them available to more people. We'll continue supporting side-loading and streaming from PCs so people have choice, rather than forcing them to use the Quest Store to find apps or reach customers. And we'll aim to offer developer and creator services with low fees in as many cases as possible so we can maximize the overall creative economy. We'll need to make sure we don't lose too much money along the way though.

Our hope is that within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers.

這是我們希望協力建構元宇宙的模式。我們打算透過便宜或補助的方式來銷售我們的裝置來讓更多人得以取用。我們會持續支持從個人電腦而來的側面加載與串流,以讓用戶有更多選擇,而不是強迫他們使用Quest Store(譯按:此為Oculus的線上商店)來搜尋應用程式或接觸消費者。我們將戮力提供開發商或創作者低廉的服務費用,以最大化整體創意經濟。當然我們也需要確保這一路上不會損失太多金錢。我們希望在下一個十年中,元宇宙用戶會到達十億人,掌握數以千億的數位商業,並提供數百萬個開發商與創作者的工作。


WHO WE ARE

我們的身份


As we embark on this next chapter, I've thought a lot about what this means for our company and our identity.

當我們往下一個篇章啟程之際,我深深思索了這對於我們的公司與我們的身份的意義。


We're a company that focuses on connecting people. While most tech companies focus on how people interact with technology, we've always focused on building technology so people can interact with each other.

Today we're seen as a social media company. Facebook is one of the most used technology products in the history of the world. It's an iconic social media brand.

我們是一個專注在人與人連結之間的公司。雖許多科技公司聚焦在人與科技之間是如何互動的,我們總是聚焦在如何打造能讓人與人之間彼此互動的科技。今日,我們被視為社群媒體公司。臉書是在世界歷史上最為人所用的科技產品之一,是具有代表性的社群媒體品牌。


Building social apps will always be important for us, and there's a lot more to build. But increasingly, it's not all we do. In our DNA, we build technology to bring people together. The metaverse is the next frontier in connecting people, just like social networking was when we got started.

打造社交應用程式對我們永遠都是重要的,我們手上也還有很多工作要完成,但這將逐漸不會是我們的一切。在我們的DNA中,我們打造科技讓人們相聚。就像是我們當時一開始做社群媒體一般,元宇宙就是下一個連結人群的疆界,。

Right now our brand is so tightly linked to one product that it can't possibly represent everything we're doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we're building towards.

We just announced that we're making a fundamental change to our company. We're now looking at and reporting on our business as two different segments: one for our family of apps and one for our work on future platforms. Our work on the metaverse is not just one of these segments. The metaverse encompasses both the social experiences and future technology. As we broaden our vision, it's time for us to adopt a new brand.

此刻我們的品牌是如此緊密的連接到單一產品上,這個產品是無法完整代表我們今日所進行的一切,遑論未來。在未來,我希望我們被視為元宇宙公司,而我想把我們的作為與身份定錨在未來發展的方向上。我們剛發佈了我們將會對公司進行本質上的轉變,我們持續關注並向各位報告的企業共分為兩個不同的區間:一者為目前的應用程式系列,一者則為未來平台的產品。我們在元宇宙中的作為並不會僅限於這兩個區間,元宇宙涵蓋的是社交經驗與未來科技,當我們的視野更加寬廣,就是我們採用新品牌的時候了。


To reflect who we are and the future we hope to build, I'm proud to share that our company is now Meta.

為了反應我們的真實身份與希望打造的未來,我很驕傲地與您分享我們公司從今開始的新名字 - 元 (Meta)。


Our mission remains the same -- it's still about bringing people together. Our apps and their brands aren't changing either. We're still the company that designs technology around people.

我們的使命保持不變,依然是消除人們彼此間的距離。我們的應用程式與品牌也不會改變。我們依然是環繞著人們


But all of our products, including our apps, now share a new vision: to help bring the metaverse to life. And now we have a name that reflects the breadth of what we do.

但我們現下所有的產品,涵蓋我們的應用程式,現在都有了新的願景:讓元宇宙誕生。現在我們有了一個名字,可以真的反映出我們作為的寬度。


From now on, we will be metaverse-first, not Facebook-first. That means that over time you won't need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for.

從今天起,我們將會是「元宇宙優先」,而不是「臉書優先」。這表示總有一天你將不需要臉書帳號才能使用我們其他的服務。當我們的新品牌開始在我們的產品中出現時,我希望世界上的人們都能認識「元」這個品牌,以及我們所代表的未來。


I used to study Classics, and the word "meta" comes from the Greek word meaning "beyond". For me, it symbolizes that there is always more to build, and there is always a next chapter to the story. Ours is a story that started in a dorm room and grew beyond anything we imagined; into a family of apps that people use to connect with one another, to find their voice, and to start businesses, communities, and movements that have changed the world.

我以前讀過古典文學,而meta這個字是從希臘字而來的,意思是「超越」。對我而言,這表示總是有可以打造的事物,總是有下一個故事的篇章。我們的故事是從一個宿舍房間開始的,而後長成了超越我們一切想像的事物,也成了一系列的產品,讓人們彼此連結、用以發聲、創造事業、社群,並透過行動改變世界。


I'm proud of what we've built so far, and I'm excited about what comes next -- as we move beyond what's possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can be present with each other, create new opportunities and experience new things. It is a future that is beyond any one company and that will be made by all of us.

我對於目前所打造的一切都引以為榮,而我對於接下來的發展更為興奮 - 我們將會超越今日的可能性、超越螢幕的限制、超越距離與物理的限制、迎向每個人都能彼此共處的未來,創造嶄新的機會、體驗嶄新的事物。這是一個超越任何一個公司的未來,而會由我們所有人攜手共創。


We have built things that have brought people together in new ways. We've learned from struggling with difficult social issues and living under closed platforms. Now it is time to take everything we've learned and help build the next chapter.

我們打造了以全新的方式讓人們共聚的事物。我們學會了與艱困的社會議題拼搏,並在封閉式的平台下活存。現在該是時候讓我們匯聚所有所學,並打造下一個全新的篇章了。


I'm dedicating our energy to this -- more than any other company in the world. If this is the future you want to see, I hope you'll join us. The future is going to be beyond anything we can imagine.

我將在此事上奉獻超過世上任何一個公司的心力,如果這是您想看見的未來,我希望您可以加入我們。這個未來將會超越任何我們的想像。



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